UK Trade & Investment Creative Industries & ICT Marketing Toolkits
Over the course of the year we will be partnering in our activities with UK Trade & Investment – the UK Government agency which provides expert trade advice and practical support to UK-based companies wishing to grow their business overseas.
As a first step we are linking to two “toolkits” which they have compiled, aimed at the Creative Industries and ICT sectors. The toolkits bring together key messages, facts and figures that can underpin and reinforce your own promotional activities.
For creative and digital business their value really comes when putting together business plans and marketing materials. We’ve all searched for the right type of facts and research to credibly reinforce and underpin arguments – these toolkits act as resources which capture the detail and celebrate the successes of the UK industries.
For example, the facts below are lifted from the Creative Industries toolkit in order to give a flavour of the type of information available:
Generic messages
- Exports of services by the UK's creative industries totalled £16.6 billion in 2007 - equating to 4.5 per cent of all goods and services exported
- As a percentage of GDP, the UK has the largest creative industries sector in the world.
- "The creative industries are a British success story. They continue to grow, and the government sees the real potential they have to help our economy in the coming years." Ed Vaizey, Minister for Culture, Communications and the Creative Industries
or sector specific
- By 2012, £1 in every £5 of all new commerce in the UK will be spent online.
- The design sector is a major and growing contributor to the UK economy. In 2007/08, turnover grew by 11 per cent to £4.4 billion, with employee numbers increasing by 5.1 per cent to 65,000. Almost £1 billion of turnover is generated by overseas sales
- In 2007, the UK clothing industry produced £3.8 billion-worth of goods and employed 80,000 people. The clothing and textile industries combined produce £8.5 billion-worth of goods and employ 150,000 people.
The UKTI Marketing toolkits can be accessed via the links above or directly at:
www.creative-industries.co.uk
www.uktechnology.info
Last updated 547 days ago by Mark Leaver
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