Global markets
Owner: Mark Leaver
Community members (65)
Whether in music, movies, video games or publishing, the market for creative output is now truly global. The system of staggered film releases and broadcast dates for TV programmes driven by celluloid technologies and regional business models are a thing of the past. However, it is not just advances in technology that have driven this global market but also the ability to develop and sell formats worldwide. Furthermore, global markets also bring global competitors: how will the creative industries respond to the challenge of new designers and producers from the rapidly developing world? There are opportunities for the creative industries to learn from the experience of manufacturing industries. This Beacon Project will explore what future challenges and opportunities will emerge as a result of the increasing importance of global markets. It will also look at the potential threats that may arise for organisations working in international markets as a result of new technologies. “Many of the UK’s creative industries have great track records of succeeding in global markets. As new opportunities open up, particularly in the high growth markets of the world, so companies need to be alive to the opportunities and potential pitfalls of competing on a global stage. Many products and services now have to be born global. As such, companies must be open to new business models, understand how to adapt to, or create, new supply chains and learn how to optimize local partnerships. This is undoubtedly one of the major challenges for the creative industries in the next few years.” Christine Losecaat, Creative Industries Adviser to UK Trade & Investment. MD Little Dipper
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