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Owner: Simon Hopkins
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One of the key issues in the digitally networked world is the inability to prevent the unauthorised digital copying of content by consumers. Speed bumps may slow progress and large-scale pirates may be pursued through the courts, but widespread individual consumer copying is unlikely to diminish. While income from advertising has been seen as a viable alternative revenue source, questions are emerging about whether it is developing at an appropriate pace or has the breadth to represent a comprehensive answer. If there is market failure here, it is the inability to surface new business models that will make use of the capabilities and characteristics of the digital domain to generate long-term sustainable content businesses.
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