Transmedia Next
When: 8 Sep 2010 - 10 Sep 2010
Venue: River Room at Millbank Tower, 21-24 Millbank, Westminster, London SW1P 4QP
Fees: £850
URL Link: http://transmedianext.com/
Contact: linde@seizethemedia.com
Registration Link: http://transmedianext.com/wp-content/uploads/2010/07/Transmedia-Next_Delegate-Registration-Form.pdf
Transmedia Next is a specialised training course in the emerging field of transmedia storytelling. Transmedia encompasses a range of story forms including stories with multiple strands that take place across diverse media platforms, including film, television, internet and mobile devices as well as live events and ‘real world’ game play. The distinguishing feature of transmedia is that all plot lines and media presentations are designed to flow within a single, integrated storyworld, often with an emphasis on audience participation.
Each strand of the story may be enjoyed individually or in combination, resulting in a more immersive experience. In this way, transmedia acts both as a creative technique for story extension and as a marketing tool to reach a broader, more diversified, audience.
Places on this training programme are strictly limited to 60 participants to ensure the highest quality immersive training experience. The group of 60 will form 4 training pods of 15 people each. Each pod will rotate through 4 modules:
DEVELOPMENT – WRITING – PRODUCTION – DISTRIBUTION
All 60 Delegates will gather together for the introduction and completion sessions and will have an opportunity to network with one another during the lunch, morning and afternoon tea breaks.
Benefits
Transmedia Next is designed to:
•Give Delegates a framework for developing their own transmedia programmes.
•Outline current trends in transmedia storytelling.
•Set out the key steps required at each stage of a transmedia programme, including development, writing, production and distribution.
•Demonstrate how tools and techniques, such as mind mapping, can enable the rapid development of transmedia programme architectures.
•Illustrate the workflow required to produce a transmedia production.
•Provide case studies from real life transmedia productions.
•Facilitate networking opportunities with other forward-thinking media professionals.
Who should attend?
Transmedia Next invites participation from experienced professionals from a range of media, entertainment and advertising disciplines, including:
•Producers
•Directors
•Writers
•Advertising executives
•Brand owners
•Commissioning editors
•New media content providers
•Script editors
•Distributors
